Traveling internationally without reliable internet access can feel like being stranded on a desert island.

On a recent trip to Thailand, I decided to test Ubigi and see how reliable this established and fast-growing eSIM provider is.

The short answer…I was impressed!

Ubigi offers solid connectivity at budget-friendly prices, with easy setup that takes less than 3 minutes to get you online.

The app makes it simple to track usage and add data when needed. The whole experience with Ubigi has been very seamless.

But here are the big questions…

  • How does Ubigi really stack up in terms of performance?
  • Is it as reliable as other major eSIM providers?
  • What about Ubigi’s eSIM data plan and prices?

As a digital nomad for over 7 years, I know the importance of a solid, reliable, fast data connection.

So, in this Ubigi eSIM review I am going to put them under microscope and share everything you need to know before buying.

Let’s get started!

Ubigi eSIM At A Glance: Key Specs, Pros & Cons in 30 Seconds

4.7 / 5
ubigi review

Ubigi offers high-speed data plans in over 200+ destinations worldwide, with 5G connectivity available in 60+ destinations.

Installation is straightforward – no physical SIM card needed, just digital activation.

The best part?

Install the eSIM on your phone and buy a plan BEFORE you leave your home country. Then, when you land at the airport, turn your phone on and you’re good to go.

The whole process from buying to installing and then using is seamless. The app is robust, and getting a new data plan is straightforward.

You have the option to purchase a wide variety of plans for most destinations, depending on your trip duration, data needs, and preferences.

Ubigi offers single-country and regional data plans covering every country you’ll need data for.

Key Specs:

  • Coverage: 200+ countries and destinations
  • Technology: 5G/4G / LTE (depends on availability)
  • Device Compatibility: iPhone XS or newer, recent Android phones
  • Plan Durations: 1 day to 1 year options
  • Plan Pricing: $2 to $280 USD
  • Plan Types: Data only. No number, phone calls, or messages included.
  • Payment Methods: Credit/debit card, PayPal, Apple Pay, Google Pay
  • App Ratings: 4.6/5 (App Store), 4/5 (Google Play). 4.1 (Trustpilot)

Pros

  • eSIMs for over 200+ destinations
  • Install in under 3 minutes
  • One eSIM for all countries
  • Fast speeds (148.8 Mbps avg)
  • Value for money pricing
  • Reliable coverage
  • Great hotspot performance (no restrictions on tethering)
  • 5G available in 60+ destinations
  • Great range of plans

Cons

  • No in-app support chat
  • Basic app design
  • No rewards program
  • We would like to see even more unlimited plans
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Here’s the truth: I love data and testing.

So, I take how we test eSIMs very seriously. My comprehensive testing methodology for Ubigi eSIM focuses on five key performance areas to provide reliable, real-world insights.

I conducted tests across multiple devices and locations to ensure consistent results. This is how we measured and scored Ubigi as an eSIM provider:

Speed (30%)

I measured the download and upload speeds using the Fast.com application, performing tests at different times of day (morning, afternoon, evening) to account for network congestion variations.

Tests were conducted in both city and regional areas to evaluate coverage consistency.

Latency (10%)

Using the OpenSignal application, I measured network response times across different types of online activity, including web browsing, video streaming, and video calling like Zoom and Google Meet.

Lower latency numbers indicate more reliable and stable video calls and online gaming connections. I even went a step further to measure latency when connecting my phone to my laptop by hotspot to see how it holds up for streaming and video calls.

Value Analysis (30%)

There are a ton of eSIM providers. That’s why value for money matters.

I went through and calculated the cost-per-GB by comparing Ubigi’s data packages against key competitors in the same regions/countries. This also takes into account factors like promotions and standard pricing to get a more accurate view of what you’re getting for your money.

User Experience (20%)

There is nothing worse than a bad user experience. For this test, we review Ubigi’s buying process, installation and general user experience across the phone app.

This includes how easy it is to buy a new data plan for a different country and top up your current plan as needed.

Customer Support (10%)

I have been stranded at an airport, eSIM not working, and nothing but crickets from the provider.

So, we also tested Ubigi’s customer support for a timely response, different support channels, and helpful support from the customer service team.

Setup Guide: Activate Ubigi eSIM & Get Online In Under 3 Minutes

This is the first big win for Ubigi.

They’ve really thought through the buying process and customer journey. You can easily buy an eSIM Plan in less than a minute.

After purchasing my eSIM plan online, I immediately received an email with simple activation instructions.

You simply scan the QR code sent to your email using your phone’s camera. The phone recognises the eSIM and installs it on your phone.

That’s it!

When you land at your destination, turn your phone on, and it will take about 30 seconds to connect.

using ubigi esim at airport

Easy right?

But here’s what I really love about Ubigi…

You install the eSIM once, and you use the same eSIM forever.

That means if you get to a new destination, you simply just buy the plan for that destination and it will connect automatically when you arrive.

No need to go through the entire setup and installation process again, you only need to make sure you have your Ubigi eSIM profile turned on and linked to your mobile data selection in your phone settings.

This is a huge benefit for digital nomads like us who don’t want the hassle of buying a local physical SIM card or installing a new eSIM every time we land in a new destination.

It’s also great for travelers visiting multiple countries on their trip!

The truth is that the Ubigi setup and installation process is smooth and quick. It’s a lot better than many of the other eSIM apps and providers I’ve used.

Speed Test Results: Can Ubigi Handle 4K Streaming?

Let’s get to the heart of what most people want to know from this Ubigi eSIM review…

Speed test results.

I am pleased to report that Ubigi holds up very well. They even offer 5G data now in over 60+ destinations worldwide!

I tested Ubigi on a trip to Thailand. We were based primarily in Chiang Mai, but took trips to places like Koh Phangan, Bangkok and Chiang Rai.

In total, I did 15 individual speed tests in different areas of the country.

In my tests, Ubigi delivered an average download speed of 148.8 Mbps, with a median speed of 103 Mbps.

Here’s a breakdown of my speed test results:

Connection TypeAverage DownloadAverage UploadLatency
5G148.8 Mbps73.4 Mbps58 ms
4G/LTE9.1 Mbps1.8 Mbps481 ms
Hotspot – Laptop83 Mpbs48.1 Mbps112 ms
Hotspot – iPad103.5 Mpbs53.6 Mbps98 ms

© Two Tickets Anywhere. Data based on our speed tests in Thailand.

What about in other countries?

We also visited Singapore and used an Ubigi eSIM while there. These are the speed test results:

Connection TypeAverage DownloadAverage UploadLatency
5G285 Mbps43.2 Mbps53 ms
4G/LTE120 Mbps8.9 Mbps232 ms
Hotspot – Laptop159 Mpbs28.1 Mbps71 ms
Hotspot – iPad127 Mpbs19.8 Mbps104 ms

© Two Tickets Anywhere. Data based on our speed tests in Singapore.

These numbers show that Ubigi can more than handle 4K streaming without any buffering issues (you typically need 25+ Mbps).

I was able to stream 4K content on my computer while using my eSIM as a hotspot. The connection quality was stable and consistent, with surprisingly good latency.

esim hotspot from cafe

I did notice that at peak times, the connection could drop a little bit, and there were dead spots in some areas of Bangkok. But these were relatively minor issues.

But this is less likely to be an issue with Ubigi, and more to do with the infrastructure (which in Thailand is generally very good).

Singapore had strong speeds everywhere we ran tests. Litterally no complaints at all!

What impressed me most is that even in more remote areas, I still had data.

We took a weekend trip from Chiang Mai to Chiang Rai with some friends and signal pretty much the entire. I honestly expected the connection to drop out more, but it solid!

For everyday use like social media, email, and navigation, Ubigi performed reliably with almost no issues.

Video calls worked well in areas with good coverage, though small, occasional amounts of stuttering occurred during network transitions, which is to be expected.

Overall, I was very impressed with the speed and performance that Ubigi offered in Thailand and Singapore.

It was even better than a lot of their competitors! More on that later.

Inside The Ubigi App: Top-Ups, Auto-Recharge & Usage Tracking

First of all, it’s important to point out that Ubigi has an app.

And it’s actually really good!

I’ve used a lot of different eSIMs over the last few years. Providers that offer a quality app will make your life so much easier. It’s become essential to using eSIM’s while traveling!

matthew and ashley traveling

With that in mind let’s tall about Ubigi’s eSIM app.

The app consists of three main screens:

  • Dashboard – Track the data usage of your current plans.
  • Top Up – List of eSIM plans you can buy from within the app.
  • Orders – Mange all of your past orders from the app.
ubigi esim app dashboard and top up

The app isn’t the most amazing in terms of design. But where is shines is functionality.

It’s simple, easy to use and offers a good user experience in general.

When you need more data, the top-up process is simple. Just a few taps and you’re done.

You can even top-up your plan when you’re not connected to wifi or have any remaining data! I haven’t seen that feature with any other eSIM provider and ensure’s you’ll never get stuck.

The app stores your payment cards securely and supports Apple Pay for quick transactions on iOS devices. On Android devices, Google Pay integration works similarly well.

This is the most important feature an eSIM app can offer. In seconds, you can top up your current plan or buy a completely new eSIM package.

Where it does fall down a bit is contacting customer support. There is no direct contact chat feature inside the app itself.

When you click “contact”, you’ll be redirected to the Ubigi website, which is far from ideal. Some other providers offer support from inside their application, which I would have loved to see with Ubigi as well.

Security of the app seems solid with Face ID available for fast, secure access. The app is transparent about data usage, with clear information about what information they collect and how they comply with GDPR regulations.

Overall, I was happy with Ubigi’s app. While there are a couple of more features that would really enhance the experience, it’s functional, reliable and works well.

They’ve recently brought a couple of major design updates, so I am confident they will only continue to improve.

Ubigi Pricing Explained: Pay As You Go and Monthly Subscriptions

Pricing is an essential part of choosing an eSIM.

Why?

Most people use eSIMs when traveling to avoid paying excessive roaming fees.

Ubigi offers flexible pricing options that won’t break the bank. I’ve found their pricing structure to be straightforward, no hidden fees and more affordable in some regions compared to other major eSIM providers.

Setting up an Ubigi eSIM is completely free – there are no activation or setup charges. You only pay for the data plan you choose, when you buy.

So, how much does Ubigi cost?

Ubigi’s 30-day plans typically start from about $6 USD for 1GB and as little as $15 USD for 10GB.

It ultimately depends on where you’re going how long you’re going for.

So to help you out, here’s a simple breakdown of Ubigi’s pricing options for different popular holiday destinations:

CountryPlan DurationsData AmountsPlan TypesPrice Range (USD)
France7 Days to 365 Days3GB to UnlimitedOne-Off, Annual$4 to $76
Spain7 Days to 365 Days3GB to UnlimitedOne-Off, Annual$5 to $44
United States1 Day to 365 Days500MB to UnlimitedOne-Off, Annual$2.9 to $59
Italy7 Days to 365 Days3GB to UnlimitedOne-Off, Annual$5 to $39
Turkey7 Days to 30 Days1GB to UnlimitedOne-Off$5 to $82
Mexico2 Days to 30 Days500MB to 10GBOne-Off$4 to $24
Thailand7 Days to 30 Days1GB to UnlimitedOne-Off$4 to $69
Japan7 Days to 365 Days1GB to UnlimitedOne-Off, Annual$4 to $78
Vietnam7 Days to 15 Days3GB to 50GBOne-Off$6 to $36

© Two Tickets Anywhere. Prices current as of 30 July, 2025.

Ubigi covers over 200+ destinations worldwide, making it a great solution for international travelers, remote workers and digital nomads like us.

But this is just the start…

Ubigi also offers a range of regional plans that cover multiple countries in one plan:

RegionDestinations IncludedPlan DurationsData AmountsPrice Range (USD)
Europe357 Days to 365 Days500MB to Unlimited$2 to $59
Asia261 Day to 365 Days500MB to 60GB$3 to $44
Americas131 Day to 30 Days500MB to 10GB$5 to $39
Caribbean2930 Days Only1GB to 10GB$9 to $28
Africa2330 Days to 365 Days1GB to 60GB$7 to $149
Oceania1130 Days Only1GB Only$21
Middle East930 Days Only1GB to 10GB$19 to $48
Worldwide19930 Days to 365 Days500MB to 60GB$12 to $280

© Two Tickets Anywhere. Prices current as of 30 July, 2025.

I like what Ubigi offers in terms of regions. They’re offer great value for money and are perfect for those going on extended trips, through multiple countries.

If you ever take the Worldwide plan for 12 months, please contact me to let me know. I am interested how it performs in different countries!

What’s clear to me is that Ubigi absolutely dominates Europe. There pricing is extremely affordable and they offer a huge range durations and plan types.

But in general, when comparing to traditional roaming charges, Ubigi is significantly cheaper. And I’ve found their pricing to be very competitive (often a lot cheaper) than other major eSIM providers.

The variety of eSIM plans that Ubigi offers is extensive and will suite almost any traveler and budget. It’s honestly a big plus!

Check Ubigi Plans & Prices

Customer Support Review: Can Ubigi Help When You’re Stuck Abroad?

Ubigi offers two different ways to get in contact:

  • Live Chat (through their site)
  • Email (created through ticket)

To see how Ubigi’s support was I decided to contact them on both channels.

The truth is I wasn’t super impressed.

First, I contacted them through their Live Chat function on their website (there isn’t any option through the app). It was hard to find the live chat bubble on their site, especially on a mobile device.

I was greeted by their AI chatbot Ubi (cool name).

It seems relatively well-trained, and does a good job of giving valuable information.

But what if you need a live agent?

That’s where it takes a turn…

You’ll essentially go through Ubi, make a selection, provide your contact details and they will basically create a ticket for you.

creating ubigi esim support ticket

Then, you will either get a response on the chat or through email. The Ubigi live support is Monday to Sunday, 8:00 AM to 9:00 PM CET.

I contacted them twice – Once in the support hours and once out of the support hours.

Within live chat support hours, the customer support team replied in 11 minutes.

11 minute response ubigi live chat

Pretty good, right?

But it took about 1 hour and 15 minutes to get a reply outside of the live chat supoort hours ! That’s far from ideal and certainly not fast enough in an emergency.

The service was friendly and the support agent answered my technical question very well.

The truth is that the whole process honestly feels clunky. I imagine if you’re under pressure at an airport in a foreign country, it feels even worse.

The customer support is definitely not one of the strong points for Ubigi. Not only is it difficult to contact them, but responses can take a long time if you’re outside of their live chat hours.

If you catch them during their customer service opening hours, it’s very much on par with other eSIM providers.

Overall, Ubigi has okay customer support. But it’s a weaker point for the company as a whole.

Ubigi Alternatives: How Does Ubigi Stack Up?

It seems like every other day, there is a new eSIM company popping up.

So, how does Ubigi stack up against the competition?

Let’s have a deeper look into the differences between Ubigi and their top competitors.

Holafly vs Ubigi

Holafly and Ubigi take different approaches to data packages.

Holafly focuses primarily on unlimited data plans, which is great for heavy users who don’t want to worry about running out.

holafly vs ubigi

Ubigi, on the other hand, offers mostly fixed data packages on one-off plans that are much more affordable. It’s worth mentioning that Ubigi does also have some Unlimited plans as well.

Holafly can be more expensive, but the unlimited data is a major plus if you stream videos or are a heavy-user in general. Just watch the data throttling on their fair usage policy.

Choose For:

  • Holafly – Unlimited data plans, 24/7 live chat customer support
  • Ubigi – More plan options, affordable prices, hotspot allowed without restrictions

Airalo vs Ubigi

Airalo is Ubigi’s “head to head” competitor.

The number of destination they cover is very similar and their prices are extremely competitive.

airalo vs ubigi

So, what’s the big differences?

Airalo’s app is more user-friendly with a cleaner interface (it’s the best on the market). They also offer a loyalty program called “Airmoney” where you earn points with each purchase.

Customer support (although not amazing), is available through the Airalo app.

Where Ubigi shines is reliability. The truth is that the speed test performance of Airalo can be lacking in some destinations. Ubigi also offers a larger range of plans options for different needs.

That’s a big plus.

The truth is that one isn’t necessarily better than the other.

But I’ve started favouring Ubigi a lot more since using them over the last couple of months due to their reliability.

Choose For:

  • Airalo – Best phone app, rewards program, good prices, strong regional plans
  • Ubigi – Better speeds, reliable performance, more plan options, good prices

Check out our complete Airalo Review to learn more.

Nomad vs Ubigi

Nomad was one of the first eSIM companies I ever used.

And to tell you the truth, they are very good.

Nomad vs Ubigi

Nomad has a great phone app and covers more than 200+ destinations worldwide. They even offer a free trial (500MB) for 47 destinations.

Cool, right?

I’ve found Nomad’s plans to be slightly more expensive than Ubigi’s in most regions. Ubigi also typically offers a larger range.

Performance and data speeds are comparable between the two providers, though Ubigi seems to have better coverage in rural areas of Europe.

Nomad’s customer support is good, with quickish (about 10 minutes) response times through their in-app chat.

Choose For:

  • Nomad – Choose your own network (some plans), better app, faster customer support
  • Ubigi – Better coverage in Europe & North America, flexible plans, unlimited data available

Learn more with our full Nomad eSIM Review.

Yesim vs Ubigi

Yesim is a newer player in the eSIM market but offers some unique features.

yesim vs ubigi

Yesim is the only other competitor to allow you to install one eSIM and just buy whatever plan you need. No hassle of constantly installing new eSIMs.

Where are the big differences?

I feel like Yesim is more convenient. They also offer more unlimited plans than Ubigi and they have a 5% cash back program where you earn “Ycoins” on every purchase.

It’s almost like a 5% discount on every plan.

In my tests, Ubigi provided faster and more reliable speed results. They are also more affordable in most cases than Yesim.

Customer service is another area where these providers differ significantly. Ubigi has faster response times, while Yesim can take a while to reply.

Choose For:

  • Yesim – More unlimited plans, cash back program, monthly plans, better quality app
  • Ubigi – Better value for money, larger range of plans, better reliability and speed performance

Who Ubigi eSIM Is Perfect For—And Who Should Skip It

The truth is that Ubigi isn’t going to suit everyone (although it gets pretty close) and that’s okay.

After testing Ubigi and using it for a couple of months, here’s who I would and wouldn’t recommend it to.

Perfect For:

  • Budget-conscious travelers who want reliable data without breaking the bank. Ubigi’s pricing is some of the best you’ll, especially for Europe.
  • Multi-country travelers jumping between multiple destinations. Install once and just buy whatever plan you need for your next stop. It doesn’t get easier than that.
  • Digital nomads who need consistent performance for video calls and remote work. The speeds held up really well for work tasks and the data was very reliable.
  • Medium data users who just need enough for maps, social media, and litted video streaming while out and about.
  • Power users who will go for the unlimited data plans (if available in your country of interest).
  • Users who want to hotspot to other devices while overseas so you can connect wherever you are. The latency testing even with hotspot show the quality of eSIM’s that Ubigi provides.

Ubigi’s big standout feature is its incredible convenience and value for money.

Activate your travel eSIM before go and the moment you land you’re immediately connected—no airport kiosks or hunting for local SIM cards required.

Skip If:

  • Travelers needing voice calling as Ubigi only offers data-only plans.
  • Those with older phones that don’t support eSIM technology. You need an iPhone XS or newer and more recent android phones.
  • Users worried about immediate support. The customer service response times can be longer which may cause delays. Something to keep in mind.
  • Your phone is locked to a carrier network. Like all eSIM companies, Ubigi only works with unlocked phones. Check with your home network carrier before if you’re worried.

The truth is that I think most users will benefit from Ubigi. That’s why they have a high 4.1/5 rating on TrustPilot from over 20,000 reviews.

Because of the value for money and convenience of Ubigi, Ashley and I have found ourselves using them more and more.

Check Ubigi Plans & Prices

Final Verdict: Is Ubigi the Best eSIM for Global Travel in 2025?

After extensive testing across multiple locations, I can confidently recommend Ubigi as a solid eSIM choice for international travelers and digital nomads.

Ubigi delivers excellent speeds (averaging 148.8Mbps in my tests), reliable connections, and competitive pricing that beats most competitors.

The one-time installation process is a game-changer, making it super easy to jump between countries.

Where Ubigi really shines is the balance of performance and price. I could stream 4K video and run stable Zoom calls while getting better value for money than most other competitors.

The only real drawback? Customer support response times (if it’s not during live support hours).

Bottom line: Ubigi has earned its place as one our go-to eSIM providers for international travel.

It’s affordable, reliable, and just works – exactly what you need when exploring the world!

Check Ubigi Prices Here

Frequently Asked Questions

Does Ubigi throttle after a data cap?

Ubigi doesn’t throttle speeds after you reach a certain usage amount. Instead, they simply cut off your data when you hit your plan limit. In my experience, this is actually better than throttling since you’ll know immediately when you need to top up.

Can I share a Ubigi plan across devices (hotspot/tether)?

Yes, Ubigi allows tethering and hotspot functionality at no extra charge. I’ve personally shared my Ubigi connection with my laptop and tablet while traveling without any issues. It’s actually a great feature that Ubigi offers.

Will Ubigi eSIM work on locked carrier phones?

No, Ubigi eSIM won’t work on carrier-locked phones. Your device must be unlocked to use any eSIM provider. Contact your carrier to request unlocking if you’ve completed your contract or paid off your device.

How to delete or transfer the eSIM to a new device?

To delete a Ubigi eSIM, go to your phone’s settings, find the cellular or mobile data section, select the Ubigi eSIM, and choose the remove or delete option. This frees up an eSIM slot on your device.

Is Ubigi eSIM 5G-ready in the US/EU?

Yes, Ubigi eSIMs support 5G connectivity in both the US and EU where 5G networks are available. The actual speeds you’ll get depend on local network coverage and the capabilities of your device.

Ubigi

A comprehensive of Ubigi eSIM review testing it in multiple different countries for performance and reliability.

Product Brand: Ubigi

Editor's Rating:
4.7

Pros

  • eSIMs for over 200+ destinations
  • Install in under 3 minutes
  • One eSIM for all countries
  • Fast speeds (148.8 Mbps avg)
  • Value for money pricing
  • Reliable coverage
  • Great hotspot performance (no restrictions on tethering)
  • 5G available in 60+ destinations
  • Great range of plans

Cons

  • No in-app support chat
  • Basic app design
  • No rewards program
  • We would like to see even more unlimited plans